Zipfizz

Client
Zipfizz

Project type
Product Brand Campaign, Commerical spots and social

Challenge
Zipfizz, a leading energy and hydration brand, needed a refreshed campaign to stand out in an oversaturated market. With new national TV spots launching, the goal was to capture the brand’s fun, high-energy personality while modernizing its visual and verbal identity. The challenge was to create a cohesive, playful campaign that celebrated Zipfizz’s vibrant spirit and delivered its “clean energy without the crash” promise in a bold, memorable way.

Role
ECD, I have helped our team transform how to be successful with social assets and drove the direction for the campaigns into a modern and jet playful nostalgia nod to the rebrand.